About AL Virtual Assistance

What we do

We work with businesses who understand that to get their business where they want it, or to have the work-life balance they desire, they need a little help.

Giving you time back in your day!


My name is Amy and I am the face behind AL Virtual Assistance!

Prior to setting up in 2017, I had a successful and busy career in London, working as a PA and Office Manager.  I worked within FTSE 100 companies for over 14 years, including MS Amlin and PriceWaterhouseCoopers, supporting various key directors and senior executives.

Fast forward to 2017, I had just had my second son and I decided to leave it all behind and set up my own business.  My goal was to carry on utilising the skills I had, have a say in who I work with, and create a better work/life balance.

Once I realised that I could have it all, and the difference I was making for my clients, it cemented that I had 100% made the right decision!

Outside of running this business, you will find me running around after my two sons, Josh and Ollie and all the sports they are involved with, my husband Phil and our sock stealing Cockerpoo, Dash; they all keep me on my toes!


 Michaela has been part of the AL Virtual Assistance team since February 2020, and is a valued edition!

She has been a corporate PA for the last 13 years, gaining invaluable experience in the academic and printing sectors.

She has a degree in English Language and Linguistics, has a keen eye for detail and excellent communication and organisational skills.


Vicky joined the AL Virtual Assistance team in September 2021, and we are so lucky to have her!

She has worked in both administrative and management roles across several business sectors and in 2005 set up her own ski travel business, which she ran alongside her husband before becoming a VA in 2018.

Based in the Savoie region of France, Vicky is passionate about helping other business owners achieve a better work/life balance and is known for her calm, unflappable manner.

We love what we do

A snapshot of our services

Below is a snapshot of the services we provide.  If you do not see what you are looking for, please do get in touch so we can discuss your requirements further. 

covid 19 grants

PA Support

Are you looking at your inbox and getting that undeniable feeling of overwhelm? 

So many emails that have not been responded to.

So many meetings which need to be arranged, but your diary is already full, and the co-ordination of the meetings takes time.

Needing some research done?

These are some of the ways we could help you with this!

AL Virtual Assistance, Freelance PA & Business Support Services

Online Business Support

As we know there simply aren’t enough hours in the day to do everything by yourself in business.

Do you have a website or membership site that is in need of updating?

Is excel your favourite system for storing information?

We can help streamline this for you and keep everything up to date!

AL Virtual Assistance, Freelance PA & Business Support Services

Social Media Support

Do you have all of the content ready, but no time to actually sit down and put it together in some posts?

Are you in need of someone to write your posts or newsletters?

Let us help you!

A little bit of love….

Kind Words

A little bit of love….

Kind Words

Amy took the brief and ran with it. Always delivered what she said she would and on time. The man-hours saved and put to good use on our side was immeasurable.

Laura Watts, Marketing Manager, VertoCloud


A little bit of love….

Kind Words

Amy is the superstar VA on my team. I know that when I assign her tasks I can just give her the task and let her get on with it.  

Amy always asks me relevant questions and then just runs with the tasks single handily, with no extra input needed from me.   

I trust her judgement completely and she has saved my admin bacon multiple times!  If you need a calm, capable VA who is resourceful, diligent and multi talented – hire Amy immediately.

Claire Coulson, Godmother of Growth, Online Business Expert + VA Agency

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